This article in Sunstone (part 1), (part 2) about Glenn Beck is a must read.
Deep down, I think Glenn believes all of his Cleon Skousen/Bircher nonsense, but still one gets the sense that it is all about the almighty dollar:
“It’s classic televangelism, which is commonly seen as nothing more than an exploitation of religious naiveté with the goal of making the televangelist rich.”
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